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Module 1: Digital Marketing Basics

  • 1.1 What is Digital Marketing?
    • Overview and importance
  • 1.2 Digital Marketing Channels
    • Quick look at key channels

Module 2: Building a Marketing Plan

  • 2.1 Setting Goals
    • SMART goals and aligning with business
  • 2.2 Knowing Your Audience
    • Identifying target audience
  • 2.3 Competitor Check
    • Understanding competitors
  • 2.4 Choosing Channels
    • Picking the right platforms

Module 3: Website and SEO

  • 3.1 User-Friendly Website
    • Basics of website design
  • 3.2 SEO Essentials
    • Understanding search engines
  • 3.3 Keywords and Content
    • Simple keyword strategy

Module 4: Social Media Marketing

  • 4.1 Social Media Platforms
    • Quick overview
  • 4.2 Creating Engaging Content
    • Basics of content creation
  • 4.3 Building Communities
    • Interacting on social media

Module 5: Email Marketing

  • 5.1 Building Email Lists
    • Strategies for growing lists
  • 5.2 Email Campaigns
    • Creating effective campaigns
  • 5.3 Automation Basics
    • Simple email automation

Module 6: Paid Advertising

  • 6.1 Introduction to Ads
    • Basics of paid advertising
  • 6.2 Google Ads
    • Quick guide to Google Ads
  • 6.3 Social Media Ads
    • Basics of social media advertising

Module 7: Analytics for Beginners

  • 7.1 Basics of Analytics
    • Introduction to tracking metrics
  • 7.2 Using Analytics
    • Making decisions based on data
  • 8.1 Data Protection
    • Brief on GDPR
  • 8.2 Ethical Marketing
    • Basic principles
  • 9.1 Latest Trends
    • Overview of emerging trends

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